Smokey Mo’s BBQ
With 16 locations throughout Central Texas, Smokey Mo’s BBQ has been serving up some of the best barbeque for the past 20 years. Their fast casual BBQ business model is expanding rapidly with goals to expand to every corner of Texas with their franchising partnership opportunities. No matter the size of their vision, Smokey Mo’s BBQ is committed to staying true to their brand across multiple locations by consistently providing a fast, friendly, and delicious BBQ experience for their guests.
DP3 Architects collaborated with Smokey Mo’s BBQ to develop a fast-casual restaurant prototype that will provide a kit-of-parts for future locations. The design presents a simple palette utilizing rustic finishes and wall graphics that will provide an easily recognizable brand wherever development takes them.
Each location will reflect the Smokey Mo’s BBQ brand and their commitment to craft BBQ and Texas hospitality. DP3 Architects has valued the client’s clear vision for the guest experience and their creativity to deliver a welcoming, industrial design for the restaurant concept. The success of the Smokey Mo’s fast-casual prototype lies in its simplicity and their core values of excellence, teamwork, and community involvement. The Pit is Lit!