Products are displayed with sophisticated attention to detail and intentional thought to lighting and presentation. The custom cash wrap is a focal point of the space. The asymmetric window pattern and dark wood of the “house” provide stark contrast to the order of the showroom. This unique element separates the store from the back-of-house operations and makes a bold statement. The iStore storefront features clean lines, natural materials, and large windows allowing for an abundance of natural light. Overall, the new store provides a modern and welcoming shopping experience that is designed with both product and customer in mind.